Silver Fern Research

arguably the most significant advance in
representative detailing assessment
since the traditional detail follow-up

delivers unique competitor intelligence

delivers unparalleled accuracy

what is said and done during detail session

both your own and competitors


	Suite - choose balance of interaction versus security level

	saves money compared to a f:f interview

	combines viewing confidential visual stimulus material or data with a simultaneous telephone interview

	secure environment for confidential material

	access images or written stimulus via web

	interviewer controlled access to stimulus material

	unlimited sampling points

SecureWeb™ voice & vision allows DFU-Plus to assess unambiguously through secure visual prompting with detail aid material.....


	extent detail material is used

	extent individual pages of detail aid are used

	relative benefits of pages seen

	extent detail material is used

Additional actionable outcomes


	guide reresentatives to most important detail aid pages

	improve training and use of difficult but high potential pages

	improve sales - why produce detail aids that aren't used optimally

Immediacy - within hours of a consultation for accurate recall Interview - for full discussion - drs talk more than they write


	a major improvement on diary studies

	how patient actually presented

	actual language used by patient & dr

	factors affecting therapy choice

Actionable outcomes - detail aid/ advertising development - product features emphasis


	by understanding - real, actual therapy choice drivers

	by understanding - real, actual patients

	by understanding - real, actual consultations

Omni + : the always-on telephone Omnibus

Always on, so.........


	Cost effective
	always on
	extremely fast already set up
	flexible sample
	no minimum charge

	SecureWeb™ increases applications

Flexible

	always on - ask 2 questions or 24
	always on - have a sample of 5 or 121

Quality

trained interviewers

on-site Telephone Unit

Some uses for the Omni+ service


	Product awareness, knowledge & usage
	Reactions to breaking news stories
	PCT Activity

Check terminology

Pre-quantitative

	pilot questions
	check showcards

It's all about Time . . .

So why use?

	time - to inform - market & data

	time - to team build

	time - to brainstorm solutions

	time - for many disciplines (marketing, medical, ad. agency)

	no time - immediate feedback (fresh works best)

	pinnacle of qualitative research

	total research immersion

	temp., unbiased advisory board

	unparalleled interaction (client & respondents)

	iteration at its best

Ad-Dx - (Ad Diagnosis)

"Because all ads. aren't meant to work the same way"

Innovative aspect	Traditional measures
covers 3 consumer advertising models allows assessment of advertisement, irrespective of how intended to function diagnosis of specific elements of advertisement guides advertising agency rigorous regional random sampling enhances reliability & validity of output	'impact' via folder test direct & indirect communication assessment versus extensive normative database
Actionable Outcomes	So why use?
same as any other advertising research	Ad-Dx is designed to assess various advertising models - it's not a one-method fits all approach

Full day complementary course
for those newly involved in market research

learn and experience research tools to add value
to your business through market research

Covering medical market research and its applications
face:face interviews to online questionnaires
depth investigation to top-line assessment
from a hypothesis to an answer

A full version of the MRS Code of Conduct,

designed to ensure compliance with the DPA,

can be obtained via this link

A full version of the BHBIA Guidelines,

which specifically relates to healthcare market research,

can be obtained via this link

Silver Fern Research
The Post House
Kitsmead Lane
Longcross
Chertsey
Surrey
KT16 0EG

Telephone:	+44 (0) 1932 872 053
Fax:	+44 (0) 1932 872 230
Email:	enquiries@silverfern.co.uk

hello

How to find us from the M3

Exit M3 at Junction 3. At the roundabout, take the 3rd exit signposted A322 Woking. Proceed down the dual carriageway to the next roundabout (1 mile). At next roundabout take first exit, signposted A319 Chobham.

Follow this road, you will see Gordon's School on your right. Stay on this road until you reach a mini roundabout (approx 1.6 miles).

At roundabout take first exit signposted B383 Sunningdale. Follow this road (2.1 miles), you will pass a public house called the Four Horseshoes on your left. Follow the road until you see a road on your right called Staple Hill.

Take this road and follow it to the end. At end, turn right onto B386 Longcross road. Stay on this road (approx 1.1 miles) until you see a road called Kitsmead Lane on your left. Don't take this road but do take next turning on the left, (also called Kitsmead Lane).

The Post House is a black and white house on the corner (see the picture above), Drive down Kitsmead Lane, and take the first driveway on the left (100 yds)

How to find us from the M25

Exit M25 at Junction 11 At the roundabout, take the exit signposted A320 Woking (also signposted to St. Peter's Hospital). Proceed down the dual carriageway to the next roundabout (1/2 mile).

Take 2nd exit, signed to Chertsey. At next roundabout (100 yds), go straight on (3rd exit - 2nd exit is to St. Peter's Hospital).

On to the next mini-roundabout (1/4 mile). Turn left, signposted to Longcross.

Carry straight on for about 2.5 miles along the B386. After about 2 miles, you will pass Longcross Kennels on your right-hand side. Look out for Old School Caf� on left hand side, just after Accommodation Road Kitsmead Lane is the next turning about 200 yards on the right.

The Post House is a black and white house on the corner (See the picture above)

Drive down Kitsmead Lane, and take the first driveway on the left (100 yds)