Phase II/ pipeline
biologic modality research
in-licensing
major SF growth area - initially in Europe, now global
commitment + preparation + experience = bespoke solutions that deliver
SecureWeb™ - vital for confidential materials and International application
Conjoint - established and ideal for phase II where product attributes not yet entirely known
'medicalisation' for our rapid understanding of the product, modality and issues
'medicalisation' for a high quality first draft guide to meet the research needs
'medicalisation' for high quality analysis - data are filtered by SF, not the respondent
interactive data output for BDMs who have to work 'on the fly'
'greybeard' involvement for substantive management discussion re ROI implications
we design appropriate bespoke solutions to maximise ROI
Market landscaping/ A K & U/ Patient montage
our philosophy - we do the filtering and averaging - not the respondent
this ensures that, unlike more traditional approaches, the data are not irretrievably lost
medicalisation extracts the highest value responses
Cons-Dx (Consultation Diagnosis) brings immediacy and accuracy to bear
in 'Awareness, Knowledge and Usage' research
at the other extreme, we offer totally flexible, multi-disciplinary, hands-on, 20-hour groups
unparalleled creativity, immediacy and problem solving
somewhere in between - quads and workshops
we often surprise by dissuading from normal focus groups
we design appropriate bespoke solutions to maximise value with alternative approaches
Medical Devices/ Diagnostics/ Concept Testing
unique internet tools, developed in-house to display product visuals with Real-Time Reaction Measuring Methodology high-speed concept testing with maximum security for confidential information
taking the pulse of your potential market in real-time testing pricing scenarios against real-world perceptions/ Conjoint ↔ van Westendorp
understanding the purchase process for devices, disposables and capital equipment in different regions building buyer-engagement maps to guide you through the procurement minefield
we design appropriate bespoke solutions to maximise your market penetration
Pre-detail materials/ DFU meetings/ Branded items
developing material for representative use, assessing branded items, researching interactive detailing,
post-meeting - single or multi-respondent details, representative input, communication flow
an area of considerable expertise for well over a decade
innovations include ID-Dx™, ID-Dx Plus and MFU. Adjusting to the ever changing market place we offer DFU-Lite and the Qual. DFU
ID-Dx™ and ID-Dx Plus offer immediacy with accurate reporting of what actually happened
DFUs, DFU-Lite and Qual. DFUs measure the total effect, including detail latency
many clients choose a mix of the two for the best of both worlds
we design appropriate bespoke solutions to meet your needs for specific situations
