Meeting follow-up | MFU
If a third of detailing is via meetings, why wasn't a research tool developed for it before?
We questionned why a third of the average rep. force activity usually wasn't monitored - now it can be, and is!
MFU - is simply based on the DFU approach, with some tweaks, naturally
Actionionable outcomes - improve your meetings
Detail follow-up | DFU
An area of considerable Silver Fern experience
The vast number of projects conducted has led to many benchmarks and the ability to put responses in context
Actionable intelligence - data put into context means you improve your sales material
Immediate Detail Diagnosis - (ID-Dx)
A natural addition to the DFU
This service measures accurately both what was said and materials used. Accuracy is the keyword
A traditional DFU measures longer term recall from the 7 - 10 day post-detail window
ID-Dx measures immediate recall, to determine what actually happened during the detail
Immediate Dx - (Immediacy) for accuracy - accuracy is key - what was said and obviously, what
was shown
SecureWeb™ - is an option - to prompt visually what was, or potentially could have been,
shown
We at Silver Fern have demonstrated the potency of brand detailing latency (what HCPs expected to be
said about the product)
ID-Dx - gets through the shroud of brand latency so we get at what was really discussed and shown
Actionable outcomes - overcome the brand latency - know what was said and shown - improve the detail
Detail Diagnosis | DFU-Dx
A natural enhancement to the DFU
If lots of money is spent on developing details aids, why only research the verbal
communication?
DFU-Dx acknowledges this and researches both what is said, and what is shown
Assesses not only the detailing material usde, but the potential of that not used
SecureWeb™ - vital for confidential materials such as your current detail aid
Immediate Dx - for accuracy of what was said and obviously, what was shown
Actions - assessing potential of all detailing material - optimise use for more effective detailing - verbal and visual
